Wow! These products started their lives inside car tyres! Did you know that 70% of the rubber industry goes towards tyre production? Unfortunately, a lot of rubber is subsequently lost via incineration, and we want to prevent that. In 2011, the founders saw an opportunity: upcycling the inner tubes from truck tyres that would otherwise be incinerated – into laptop bags. Since then, the company has been collecting the rubber inner tubes from truck tyres in India’s waste stream. One truck tyre can be used to create no less than four laptop bags!

We recover used rubber inner tubes from truck tyres in India, rescuing them from waste incineration. The benefits of upcycling this rubber into laptop bags are three-fold: CO2 and other emissions decrease; the amount of waste is reduced.

Several different models are available, and the products can even be personalised. The laptop bags are available with zips in orange, blue, red and yellow.

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